The Lack of Family Connection & Memories
Nowadays, people get connected through social media; however, we found that the connection among family members are lacking.
We want to encourage people to begin collecting their precious moments in life. Our mission was to create an environment to share valuable memories within family group and save both in digital and physical format.
Our Approach
Unicam mainly focuses on the family member as a user, which means that from grandchildren to grandparents will be our target user. As we began the research, we decided to focus on the age of 50s because this generation still struggle with adaptaion of photo cloud/editing apps since the apps they are using are mostly designed for millenials. We wanted to design an experience that even older generation could use it without any hesitation.
Design Strategy
Business Goals & Success Metrics
Main Profit will be from providing premium account service for people who wants to spend subscription money in order to get the larger cloud space. Everyone will start with a free membership, but providing a chance to experience premium account for 30 days can be our option for customers.
Free Membership
$0 / month
Premium Membership
$4.99 / month
Design Strategy
Brand Identity
Unicam is a clean, narrative, and friendly brand, which allows all kinds of generation experience a joyful moment while using the application. While many photo + sharing storage applications target for a general sharing use of younger generation, we also consider elders as one of our target users. Facebook’s Moments application is our biggest competitor; however, Moments mainly target for building a connection between friends on Facebook. Unicam will concentrate on strong inner connection for family members.
Design Research
Target User & Insights
Design Research
User Journey Map
Our scenario was sharing a photo of pie baking using camera app. User finds a difficulty while editing the photo because the function was not clear. By building a user journey map, we could find out a pain-point that the app architecture complexity will confuse our target user generation.
Design
Information Architecture
Design
Wireframes
As we developed wireframes, tablet users were having trouble pressing camera shutter button because of the big screen. Because it was hard to reach to the button, we’ve decided to make buttons on the left and right sides to make it approachable.
Design
Final Design
